Coffees from this roaster are only available as Whole Beans.
Fast Forward uniquely optimizes freshness – prioritizing only the most recently harvested Latin American beans on a rotating basis and cutting the roasting line. In doing so, Counter Culture has opened up a new dimension of quality for you to enjoy.
Durham, NC; Emeryville, CA founded in 1995
Founded in 1995, Counter Culture Coffee is dedicated to a single mission: “Bringing to market the most exciting and delicious coffees in the world.” Based in Durham, NC, this Counter Culture was one of the pioneers of the direct trade model. They focus on producing opinionated, nuanced blends, and a huge variety of single origins focusing on the fundamental terroir of their sources. Counter Culture has also been a pioneer of coffee quality and sustainability - seeking to affect positive change in every community with which they are connected. They are driven by the belief that people can–and should–always strive to improve upon the present. Counter Culture coffees are proudly carried in every Joyride market and are available for shipping nationwide.
You’re saving the world with every sip!
With each keg or pound of coffee purchased you're making an impact on the environment by eliminating single-use plastic bottles and pods.
Thanks to customers like you, we at Joyrider have saved 25 million single-serve pods from use and 18 million cans and bottles from landfills.
Thank you for contributing to Joyride’s never-ending commitment to making our world a healthier and more sustainable place.