Brooklyn, New York founded in 2019
A proud member of Joyrides Be Your Own Barista (BYOB) lineup, Swoon is the zero sugar simple syrup that gets its natural silky sweetness from monk fruit. Monk fruit is a melon native to Southeast Asia that's sweet like sugar, without the calories, carbs or glycemic impact. Swoon is a woman-owned company that encourages you to "live life to the sweetest." One of Swoon's founders, Jen, was diagnosed with Type 1 Diabetes as a child, and was always on the lookout for products that were delicious, but wouldn't risk a dangerous rise in her blood sugar. Starting Swoon, Jen and her business partner Cristina looked to offer alternatives for high-sugar cocktails, but soon after they expanded to "take down sugar" wherever possible. With a perfect balance of sweetness and having an extreme edge on health, Swoon is the perfect add to your Joyride BYOB collection, giving you the opportunity to truly and deliciously liberate yourself from sugar.