Emeryville, CA founded in 1966
Simply put, Peet’s is a giant of the specialty coffee industry. Founded in 1966 by Alfred Peet in Berkeley, California, Peet’s was the original trailblazer, introducing darker-roasted Arabica coffee blends to the United States and was one of the first U.S. coffee retailers to incorporate coffee grading appropriate for espresso drinks. Alfred Peet himself is thought of as the “godfather of gourmet coffee in the U.S.,” and was even considered a mentor by the founders of Starbucks. Today, Peets continues to be an innovator and leading voice for speciality coffee, and Joyride is proud to work with Peets, offering their cold brew coffee and nitro cold brew coffee kegs to offices and cafes in New York and Boston.