Counter Culture Coffee
Durham, NC; Emeryville, CA founded in 1995
Founded in 1995, Counter Culture Coffee is dedicated to a single mission: “Bringing to market the most exciting and delicious coffees in the world.” Based in Durham, NC, this Counter Culture was one of the pioneers of the direct trade model. They focus on producing opinionated, nuanced blends, and a huge variety of single origins focusing on the fundamental terroir of their sources. Counter Culture has also been a pioneer of coffee quality and sustainability - seeking to affect positive change in every community with which they are connected. They are driven by the belief that people can–and should–always strive to improve upon the present. Counter Culture coffees are proudly carried in every Joyride market and are available for shipping nationwide.